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Imprint: Bedford Square Publishers
Category: Psychology
THE INSTANT INTERNATIONAL BESTSELLER
How do house flies help save millions of euros? How do the layout of casinos keep you gambling?
We are not nearly as rational as we’d like to think – every day we overestimate our ability to resist temptation.
Effective advertising experts use this to nudge us, making the most of our natural behaviour to get the results they want.
In order to process the millions of decisions we make each day, our brains take shortcuts. We are fooled by drugs that don’t contain active ingredients, traffic light buttons that aren’t connected, and the obsolete ‘save’ feature in MS Word – these are all examples of placebos that can be surprisingly reassuring. There are countless things that affect our behaviour: reward and punishment, beauty and attraction, and the human tendency to follow the crowd.
THE HOUSE FLY EFFECT reveals how to recognize some of the things that affect our behaviour everyday and how we can use this knowledge to our advantage.
Sold to publishers in China, Japan, Korea, Taiwan and Russia and spent several weeks on Japanese bestseller list with 50.000 copies sold in two months.
Authors will visit UK on publication for radio, podcast and press interviews.
Category: Psychology
RRP: £20.00
ISBN: 9781835011423
Published: November 21, 2024
Extent: 240 pages
RRP: £10.99
ISBN: 9781835011447
Published: July 17, 2025
Extent: 240 pages
RRP: £7.99
ISBN: 9781835011430
Published: November 21, 2024
‘Tim & Eva have written a brilliant book. They explain to the reader the practical implications of behavioural science with light-hearted charm that will resonate with a broad range of readers’. Richard Shotton, author of the bestseller The Choice Factory
Richard Shotton
‘A delicious book, that seduces you with one enjoyable example after another. It is very relatable, but it also includes some real eye-openers’
Jort Kelder
‘Crammed with interesting nuggets’ Daily Mail
‘By far the best management book I’ve read so far this year! A book that is extremely interesting and at the same time manages to amaze, irritate, make you laugh and evoke recognition’
Danielle de Jong , Managementboek
THE INSTANT INTERNATIONAL BESTSELLER
How do house flies help save millions of euros? How do the layout of casinos keep you gambling?
We are not nearly as rational as we’d like to think – every day we overestimate our ability to resist temptation.
Effective advertising experts use this to nudge us, making the most of our natural behaviour to get the results they want.
In order to process the millions of decisions we make each day, our brains take shortcuts. We are fooled by drugs that don’t contain active ingredients, traffic light buttons that aren’t connected, and the obsolete ‘save’ feature in MS Word – these are all examples of placebos that can be surprisingly reassuring. There are countless things that affect our behaviour: reward and punishment, beauty and attraction, and the human tendency to follow the crowd.
THE HOUSE FLY EFFECT reveals how to recognize some of the things that affect our behaviour everyday and how we can use this knowledge to our advantage.
Sold to publishers in China, Japan, Korea, Taiwan and Russia and spent several weeks on Japanese bestseller list with 50.000 copies sold in two months.
Authors will visit UK on publication for radio, podcast and press interviews.
"The Housefly Effect" was written by Eva van den Broek.